No matter what your business happens to be online, your customers are online. You need to keep in touch with them through different channels and using various content formats. Content writing refers to creating content for online marketing purpose. With content, business can attract leads and foster positive connections with them down the sales funnel. Most marketers use content to guide their prospects through different stages of the buyer journey.
Content writing encompasses many different forms of text-based content. Each type can serve a different purpose and promote the brand in a different way. Some commonly used formants are articles, website content, email newsletters, product description etc. These different content formats can reach potential customers at different stages of the sales funnel, so their purpose is to move the individual further towards the end goal.